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Người gửi: Đỗ Văn Bình (trang riêng)
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Nguồn:
Người gửi: Đỗ Văn Bình (trang riêng)
Ngày gửi: 08h:52' 18-06-2024
Dung lượng: 29.6 KB
Số lượt tải: 290
Số lượt thích:
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SỞ GD&ĐT……………..
TRƯỜNG THPT…………….
(Đề thi gồm 04 trang)
KÌ THI TỐT NGHIỆP TRUNG HỌC PHỔ THÔNG NĂM
2024
Bài thi: NGOẠI NGỮ; Môn thi: TIẾNG ANH 10
Thời gian làm bài. 60 phút, không kể thời gian phát đề
Họ và tên thí sinh:……………………………………………………………………. SBD:…………………………
Mark the letter A, B, C or D on your answer sheet to indicate the word whose underlined part
differs from the other three in pronunciation in each of the following questions.
Question 1: A. night
B. sign
C. bird
D. hire
Question 2: A. concert
B. cause
C. clear
D. center
Mark the letter A, B, C or D on your answer sheet to indicate the word which differs from the
other three in the position of the main stress in each of the following questions.
Question 3: A. figure
B. handle
C. object
D. foreign
Question 4: A. university
B. sophisticated
C. representative
D. conversation
Mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the
following questions.
Question 5: The commercial includes people dressed in colourful costumes to appeal ______
children.
A. for
B. in
C. to
D. at
Question 6: The house with a garden is ______ house in the neighbourhood.
A. the most beautiful B. as beautiful
C. more beautiful
D. beautiful
Question 7: She put a lot of effort into ______ her room so that people will instantly know that the
room belongs to her when they step into it.
A. personalising
B. personifying
C. personality
D. personal
Question 8: Mr. Richardson was a sympathetic listener, ______?
A. was he
B. did he
C. didn't he
D. wasn't he
Question 9: The old building had ______ into disuse for years before it was eventually demolished.
A. gone
B. fallen
C. dropped
D. sunken
Question 10: Red is the symbol of danger because it ______ among other colours.
A. stands out
B. stands by
C. takes off
D. settles down
Question 11: She ______ a feeble effort to smile, then started crying again.
A. took
B. made
C. gave
D. did
Question 12: ______, we will travel to Da Nang.
A. When the epidemic is over
B. When the epidemic will be over
C. When the epidemic had been over
D. When the epidemic was over
Question 13: The cancellation of the flight VA270887 to Ho Chi Minh city ______ by Vietnam
Airlines a few minutes ago.
A. is announcing
B. was announced C. will be announced D. was announcing
Question 14: The buildings ______ in the 2023 earthquake in Turkey weren't built to withstand such a
disaster.
A. were destroyed B. destroying
C. were destroying D. destroyed
Question 15: Minh Huy ______ his assignments when his parents came back home from work.
A. are completing
B. completed
C. was completing D. has completed
Question 16: When somebody asks you to name a sunken ship, Titanic is most likely the first
name that ______ to mind.
A. jumps
B. leaps
C. springs
D. bounces
Question 17: I will never forget ______ a conversation with that knowledgeable man.
A. to have
B. have
C. having
D. had
Question 18: Can you give me ______ piece of paper, please?
A. 0 (no article)
B. an
C. a
D. the
Question 19: My father has turned over a new ______ and he is not smoking anymore.
A. leaf
B. branch
C. flower
D. book
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Mark the letter A, B, C, or D on your answer sheet to indicate the word(s) CLOSEST in
meaning to the underlined word(s) in each of the following questions.
Question 20: I would've dropped out of college if he hadn't helped me pay my tuition fee.
A. cover
B. donate
C. purchase
D. balance
Question 21: I only have rudimentary knowledge on this subject, so I can't really help you with
these more complex problems.
A. unclear
B. obsolete
C. elementary
D. confusing
Mark the letter A, B, C, or D on your answer sheet to indicate the word(s) OPPOSITE in
meaning to the underlined word(s) in each of the following questions.
Question 22: When you're new in a school, it's easiest to just go with the flow for a while, and see
what people are like.
A. follow the common rules
B. do what other people are doing
C. follow the current trends
D. do something different from other people
Question 23: So far, all of the experiments conducted have produced inconclusive results.
A. accurate
B. promising
C. definite
D. detailed
Mark the letter A, B, C, or D on your answer sheet to indicate the most suitable response to
complete each of the following exchanges.
Question 24: Linh and Phuong are going out.
- Linh: “Oh no! I forgot to bring water for you.” - Phuong: “Don't worry! __________”
A. You sure did!
B. No harm done!
C. No worries!
D. No one else!
Question 25: Nero is asking Jimmy if he needs any help.
- Nero: “__________” - Jimmy: “Can you help me bring those suitcases to room 105?”
A. May I take your order?
B. Can you do me a favour?
C. How can I help you?
D. What brings you here?
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate
the correct answer to each of the questions.
Why Is Airplane Food So Bad?
You may have heard those (26) ______ have travelled on airplanes say that in-flight food is
very bad, but do you know why this is? To begin with, one of the major criteria for (27) ______ tasty
dish is freshness, but this is exactly what in-flight food lacks. This is because most airlines freeze
pre-made meals on the ground and reheat them while in air, (28) ______ you are flying first class
where your meals are carefully prepared by experienced cooks with expensive ingredients.
The environment in which the food is served also plays an important role in how taste is
perceived. Unfortunately, the aircraft's environment tends to (29) ______ our sense of smell, which
is one of the most important factors in taste. Dry air and a high decibel level in the cabin interferes
with our tastes and makes us lose the (30) ______ to taste salty and sweet meals.
(Adapted from baatraining.com)
Question 26: A. which
B. when
C. where
D. who
Question 27: A. some
B. every
C. all
D. much
Question 28: A. although
B. therefore
C. unless
D. because
Question 29: A. prevent
B. contain
C. withhold
D. disrupt
Question 30: A. skill
B. ability
C. power
D. competence
Mark the letter A, B, C, or D on your answer sheet to indicate the sentence that best combines
each pair of sentences in the following questions.
Question 31: We arrived at the conference. Then we realized our reports were still at home.
A. Only when we realized our reports were still at home did we arrived at the conference.
B. Not until we arrived at the conference did we realize our reports were still at home.
C. Only after realizing our reports were still at home did we arrived at the conference.
D. No sooner had we realized reports were still at home than we arrived at the conference.
Question 32: Chris doesn't have enough time. He can't travel to Ha Long Bay for his holiday.
A. Provided Chris has enough time, he can travel to Ha Long Bay for his holiday.
B. If Chris had enough time, he could travel to Ha Long Bay for his holiday.
C. If only Chris had had enough time, he could have traveled to Ha Long Bay for his holiday.
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D. Chris can travel to Ha Long Bay for his holiday in case he doesn't have enough time.
Mark the letter A, B, C, or D on your answer sheet to indicate the sentence that is closest in
meaning to the sentence given in each of the following questions.
Question 33: She last met him when she graduated from high school.
A. She has not met him since she graduated from high school.
B. She last met him since she graduated from high school.
C. The last time she met him since she graduated from high school
D. She didn't meet him when she graduated from high school.
Question 34: ”How long have you been living in this city, Lily?” asked the new neighbor.
A. The new neighbor asked Lily how long she had been living in that city.
B. The new neighbor asked Lily how long she had been living in this city.
C. The new neighbor asked Lily how long had she been living in that city.
D. The new neighbor asked Lily how long she had lived in that city.
Question 35: It is unnecessary for you to finish the report until tomorrow afternoon.
A. You have to finish the report until tomorrow afternoon.
B. You should finish the report until tomorrow afternoon.
C. You may finish the report after tomorrow afternoon.
D. You needn't finish the report until tomorrow afternoon.
Mark the letter A, B, C, or D on your answer sheet to indicate the underlined part that needs
correction in each of the following questions.
Question 36: In South Korea, the national government built English immersion schools all over
the country so far.
A. built
B. immersion
C. South Korea
D. over
Question 37: Ozone has his origin in a number of sources, a prime one being the automobile
engine.
A. his
B. prime
C. being D. the
Question 38: After going through a protection period that may last from several months to a year,
new recruits will be offered a long-term contract.
A. going through
B. protection
C. last
D. new recruits
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate
the correct answer to each of the questions.
Measuring some 620 by 513 feet (190 by 155 meters), the Colosseum was the largest
amphitheater in the Roman world. Unlike many earlier amphitheaters, which had been dug into
hillsides to provide adequate support, the Colosseum was a freestanding structure made of stone
and concrete. The distinctive exterior had three stories of arched entrances–a total of around 80–
supported by semi-circular columns. Each story contained columns of a different order (or style).
At the bottom were columns of the relatively simple Doric order, followed by Ionic and topped by
the ornate Corinthian order. Located just near the main entrance to the Colosseum was the Arch
of Constantine, built in A.D. 315 in honor of Constantine I's victory over Maxentius at Pons
Milvius.
Inside, the Colosseum had seating for more than 50,000 spectators, who may have been arranged
according to social ranking but were most likely packed into the space like sardines in a can.
Awnings were unfurled from the top story in order to protect the audience from the hot Roman
sun as they watched gladiatorial combats, hunts, wild animal fights and larger combats such as
mock naval engagements (for which the arena was flooded with water) put on at great expense.
The vast majority of the combatants who fought in front of Colosseum audiences in Ancient Rome
were men. Gladiators were generally slaves, condemned criminals or prisoners of war.
(Adapted from https://www.history.com/)
Question 39: Which could be the best title for the passage?
A. The Measure of the Colosseum
B. The Colosseum. A Grand Amphitheater
C. The Architecture of the Colosseum
D. The Colosseum and Bloodshed Fights
Question 40: The word “relatively” in paragraph 1 mostly means ______.
A. very
B. rarely
C. extremely
D. rather
Question 41: Which of the following is TRUE about the Colosseum's structure as stated in the passage?
A. It was dug into hillsides to provide adequate support.
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B. Its exterior had nothing distinctive.
C. It had freestanding structure made of stone and concrete.
D. Each of its stories contained columns of the same order
Question 42: The word “they” in paragraph 2 refers to ______.
A. audience
B. prisoners
C. combatants
D. gladiators
Question 43: Gladiators fighting to entertain Colosseum audiences don't include ______.
A. slaves
B. condemned criminals
C. prisoners of war D. naval soldiers
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate
the correct answer to each of the questions.
When we rely on social media to replace traditional media in scenarios where budgets are
tighter or turnaround is shorter, it seems like an unjustified decision. There are places where
social media cannot replace traditional — such as developing strategy for regions without strong
online presences, or when self-reported demographic data will not suffice.
Therefore, thinking about both as steps within finding, converting and keeping customers
seems like a mentality shift we all need to make. This has already proven true.
Take Casper, for example. A mattress company at its core, it can also be used as a model for
disruptive businesses understanding this closed-loop mentality. Casper plans to do this by hiring
journalists in-house to launch an editorial site focused on the science of sleep, while simultaneously
creating word-of-mouth marketing across traditional advertising and social media platforms. Casper's
creation of an in-house content engine is exciting for the storytelling age — which brings the smartest
tactics from advertising, public relations, marketing and editorial together, regardless of the type of
media. In essence, they are merging social and traditional rather than thinking of them separately.
According to Nielsen, 92 percent of consumers trust earned media such as word-of-mouth.
In many brands' eyes today, a perfect closed loop of mixed media efforts would mean that the
content first went viral, and then changed consumer sentiment toward a buying decision. Looking
at strategies focusing on the changing consumer rather than the type of media may help us
become better content strategists.
Where do we begin to change and shape the way professionals think about this media
battle? At the core of it, educational systems are changing the curriculum in marketing programs
to focus on social media. To many people, this seems silly. A résumé from a candidate that focuses
only on social media marketing would likely be too siloed.
Four years ago, U.S. News & World Report published a piece on avoiding social media
MBAs. Since as early as 2010, schools have been offering an MBA in social media marketing alone.
Closing the loop means focusing on social media marketing as a subset, but layering in other
expertise, such as big data analytics, storytelling, viral marketing, data visualization and
traditional journalism.
(Adapted from https://apps.prsa.org/)
Question 44: Which is the most suitable title for the passage?
A. Traditional media
B. A mattress company
C. Nielsen's research on media
D. A shift in mentality
Question 45: The word “disruptive” in paragraph 3 is closest in meaning to ______.
A. disturbing
B. charming
C. cheering
D. chilling
Question 46: According to paragraph 3, what makes Casper's advertising campaign successful?
A. They hired many journalists in-house.
B. They focused on scientific information of sleep.
C. They concentrated on word-of-mouth marketing.
D. They used a combination of social and traditional media.
Question 47: According to the passage, what is the skillful way to do the marketing?
A. Making the content go viral to encourage consumers to buy products
B. Trying to be the best content strategists
C. Investing much money to develop social media marketing
D. Using as much of media such as word-of-mouth as possible
Question 48: The word “that” in paragraph 5 refers to ______.
A. marketing program B. candidate
C. résumé
D. social media
Question 49: Which statement is NOT true, according to the passage?
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A. We rely on social media where budgets are tighter.
B. Casper is the company that makes mattress.
C. 92 percent of Nielsen's consumers don't believe in media such as word-of-mouth.
D. Curriculum in marketing programs is being changed.
Question 50: The word “siloed” in paragraph 5 is closest in meaning to ______.
A. chaotic
B. disappointing
C. positive
D. powerful
_____HẾT_____
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TRƯỜNG THPT…………….
(Đề thi gồm 04 trang)
KÌ THI TỐT NGHIỆP TRUNG HỌC PHỔ THÔNG NĂM
2024
Bài thi: NGOẠI NGỮ; Môn thi: TIẾNG ANH 10
Thời gian làm bài. 60 phút, không kể thời gian phát đề
Họ và tên thí sinh:……………………………………………………………………. SBD:…………………………
Mark the letter A, B, C or D on your answer sheet to indicate the word whose underlined part
differs from the other three in pronunciation in each of the following questions.
Question 1: A. night
B. sign
C. bird
D. hire
Question 2: A. concert
B. cause
C. clear
D. center
Mark the letter A, B, C or D on your answer sheet to indicate the word which differs from the
other three in the position of the main stress in each of the following questions.
Question 3: A. figure
B. handle
C. object
D. foreign
Question 4: A. university
B. sophisticated
C. representative
D. conversation
Mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the
following questions.
Question 5: The commercial includes people dressed in colourful costumes to appeal ______
children.
A. for
B. in
C. to
D. at
Question 6: The house with a garden is ______ house in the neighbourhood.
A. the most beautiful B. as beautiful
C. more beautiful
D. beautiful
Question 7: She put a lot of effort into ______ her room so that people will instantly know that the
room belongs to her when they step into it.
A. personalising
B. personifying
C. personality
D. personal
Question 8: Mr. Richardson was a sympathetic listener, ______?
A. was he
B. did he
C. didn't he
D. wasn't he
Question 9: The old building had ______ into disuse for years before it was eventually demolished.
A. gone
B. fallen
C. dropped
D. sunken
Question 10: Red is the symbol of danger because it ______ among other colours.
A. stands out
B. stands by
C. takes off
D. settles down
Question 11: She ______ a feeble effort to smile, then started crying again.
A. took
B. made
C. gave
D. did
Question 12: ______, we will travel to Da Nang.
A. When the epidemic is over
B. When the epidemic will be over
C. When the epidemic had been over
D. When the epidemic was over
Question 13: The cancellation of the flight VA270887 to Ho Chi Minh city ______ by Vietnam
Airlines a few minutes ago.
A. is announcing
B. was announced C. will be announced D. was announcing
Question 14: The buildings ______ in the 2023 earthquake in Turkey weren't built to withstand such a
disaster.
A. were destroyed B. destroying
C. were destroying D. destroyed
Question 15: Minh Huy ______ his assignments when his parents came back home from work.
A. are completing
B. completed
C. was completing D. has completed
Question 16: When somebody asks you to name a sunken ship, Titanic is most likely the first
name that ______ to mind.
A. jumps
B. leaps
C. springs
D. bounces
Question 17: I will never forget ______ a conversation with that knowledgeable man.
A. to have
B. have
C. having
D. had
Question 18: Can you give me ______ piece of paper, please?
A. 0 (no article)
B. an
C. a
D. the
Question 19: My father has turned over a new ______ and he is not smoking anymore.
A. leaf
B. branch
C. flower
D. book
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Tr 1/4
Mark the letter A, B, C, or D on your answer sheet to indicate the word(s) CLOSEST in
meaning to the underlined word(s) in each of the following questions.
Question 20: I would've dropped out of college if he hadn't helped me pay my tuition fee.
A. cover
B. donate
C. purchase
D. balance
Question 21: I only have rudimentary knowledge on this subject, so I can't really help you with
these more complex problems.
A. unclear
B. obsolete
C. elementary
D. confusing
Mark the letter A, B, C, or D on your answer sheet to indicate the word(s) OPPOSITE in
meaning to the underlined word(s) in each of the following questions.
Question 22: When you're new in a school, it's easiest to just go with the flow for a while, and see
what people are like.
A. follow the common rules
B. do what other people are doing
C. follow the current trends
D. do something different from other people
Question 23: So far, all of the experiments conducted have produced inconclusive results.
A. accurate
B. promising
C. definite
D. detailed
Mark the letter A, B, C, or D on your answer sheet to indicate the most suitable response to
complete each of the following exchanges.
Question 24: Linh and Phuong are going out.
- Linh: “Oh no! I forgot to bring water for you.” - Phuong: “Don't worry! __________”
A. You sure did!
B. No harm done!
C. No worries!
D. No one else!
Question 25: Nero is asking Jimmy if he needs any help.
- Nero: “__________” - Jimmy: “Can you help me bring those suitcases to room 105?”
A. May I take your order?
B. Can you do me a favour?
C. How can I help you?
D. What brings you here?
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate
the correct answer to each of the questions.
Why Is Airplane Food So Bad?
You may have heard those (26) ______ have travelled on airplanes say that in-flight food is
very bad, but do you know why this is? To begin with, one of the major criteria for (27) ______ tasty
dish is freshness, but this is exactly what in-flight food lacks. This is because most airlines freeze
pre-made meals on the ground and reheat them while in air, (28) ______ you are flying first class
where your meals are carefully prepared by experienced cooks with expensive ingredients.
The environment in which the food is served also plays an important role in how taste is
perceived. Unfortunately, the aircraft's environment tends to (29) ______ our sense of smell, which
is one of the most important factors in taste. Dry air and a high decibel level in the cabin interferes
with our tastes and makes us lose the (30) ______ to taste salty and sweet meals.
(Adapted from baatraining.com)
Question 26: A. which
B. when
C. where
D. who
Question 27: A. some
B. every
C. all
D. much
Question 28: A. although
B. therefore
C. unless
D. because
Question 29: A. prevent
B. contain
C. withhold
D. disrupt
Question 30: A. skill
B. ability
C. power
D. competence
Mark the letter A, B, C, or D on your answer sheet to indicate the sentence that best combines
each pair of sentences in the following questions.
Question 31: We arrived at the conference. Then we realized our reports were still at home.
A. Only when we realized our reports were still at home did we arrived at the conference.
B. Not until we arrived at the conference did we realize our reports were still at home.
C. Only after realizing our reports were still at home did we arrived at the conference.
D. No sooner had we realized reports were still at home than we arrived at the conference.
Question 32: Chris doesn't have enough time. He can't travel to Ha Long Bay for his holiday.
A. Provided Chris has enough time, he can travel to Ha Long Bay for his holiday.
B. If Chris had enough time, he could travel to Ha Long Bay for his holiday.
C. If only Chris had had enough time, he could have traveled to Ha Long Bay for his holiday.
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D. Chris can travel to Ha Long Bay for his holiday in case he doesn't have enough time.
Mark the letter A, B, C, or D on your answer sheet to indicate the sentence that is closest in
meaning to the sentence given in each of the following questions.
Question 33: She last met him when she graduated from high school.
A. She has not met him since she graduated from high school.
B. She last met him since she graduated from high school.
C. The last time she met him since she graduated from high school
D. She didn't meet him when she graduated from high school.
Question 34: ”How long have you been living in this city, Lily?” asked the new neighbor.
A. The new neighbor asked Lily how long she had been living in that city.
B. The new neighbor asked Lily how long she had been living in this city.
C. The new neighbor asked Lily how long had she been living in that city.
D. The new neighbor asked Lily how long she had lived in that city.
Question 35: It is unnecessary for you to finish the report until tomorrow afternoon.
A. You have to finish the report until tomorrow afternoon.
B. You should finish the report until tomorrow afternoon.
C. You may finish the report after tomorrow afternoon.
D. You needn't finish the report until tomorrow afternoon.
Mark the letter A, B, C, or D on your answer sheet to indicate the underlined part that needs
correction in each of the following questions.
Question 36: In South Korea, the national government built English immersion schools all over
the country so far.
A. built
B. immersion
C. South Korea
D. over
Question 37: Ozone has his origin in a number of sources, a prime one being the automobile
engine.
A. his
B. prime
C. being D. the
Question 38: After going through a protection period that may last from several months to a year,
new recruits will be offered a long-term contract.
A. going through
B. protection
C. last
D. new recruits
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate
the correct answer to each of the questions.
Measuring some 620 by 513 feet (190 by 155 meters), the Colosseum was the largest
amphitheater in the Roman world. Unlike many earlier amphitheaters, which had been dug into
hillsides to provide adequate support, the Colosseum was a freestanding structure made of stone
and concrete. The distinctive exterior had three stories of arched entrances–a total of around 80–
supported by semi-circular columns. Each story contained columns of a different order (or style).
At the bottom were columns of the relatively simple Doric order, followed by Ionic and topped by
the ornate Corinthian order. Located just near the main entrance to the Colosseum was the Arch
of Constantine, built in A.D. 315 in honor of Constantine I's victory over Maxentius at Pons
Milvius.
Inside, the Colosseum had seating for more than 50,000 spectators, who may have been arranged
according to social ranking but were most likely packed into the space like sardines in a can.
Awnings were unfurled from the top story in order to protect the audience from the hot Roman
sun as they watched gladiatorial combats, hunts, wild animal fights and larger combats such as
mock naval engagements (for which the arena was flooded with water) put on at great expense.
The vast majority of the combatants who fought in front of Colosseum audiences in Ancient Rome
were men. Gladiators were generally slaves, condemned criminals or prisoners of war.
(Adapted from https://www.history.com/)
Question 39: Which could be the best title for the passage?
A. The Measure of the Colosseum
B. The Colosseum. A Grand Amphitheater
C. The Architecture of the Colosseum
D. The Colosseum and Bloodshed Fights
Question 40: The word “relatively” in paragraph 1 mostly means ______.
A. very
B. rarely
C. extremely
D. rather
Question 41: Which of the following is TRUE about the Colosseum's structure as stated in the passage?
A. It was dug into hillsides to provide adequate support.
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B. Its exterior had nothing distinctive.
C. It had freestanding structure made of stone and concrete.
D. Each of its stories contained columns of the same order
Question 42: The word “they” in paragraph 2 refers to ______.
A. audience
B. prisoners
C. combatants
D. gladiators
Question 43: Gladiators fighting to entertain Colosseum audiences don't include ______.
A. slaves
B. condemned criminals
C. prisoners of war D. naval soldiers
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate
the correct answer to each of the questions.
When we rely on social media to replace traditional media in scenarios where budgets are
tighter or turnaround is shorter, it seems like an unjustified decision. There are places where
social media cannot replace traditional — such as developing strategy for regions without strong
online presences, or when self-reported demographic data will not suffice.
Therefore, thinking about both as steps within finding, converting and keeping customers
seems like a mentality shift we all need to make. This has already proven true.
Take Casper, for example. A mattress company at its core, it can also be used as a model for
disruptive businesses understanding this closed-loop mentality. Casper plans to do this by hiring
journalists in-house to launch an editorial site focused on the science of sleep, while simultaneously
creating word-of-mouth marketing across traditional advertising and social media platforms. Casper's
creation of an in-house content engine is exciting for the storytelling age — which brings the smartest
tactics from advertising, public relations, marketing and editorial together, regardless of the type of
media. In essence, they are merging social and traditional rather than thinking of them separately.
According to Nielsen, 92 percent of consumers trust earned media such as word-of-mouth.
In many brands' eyes today, a perfect closed loop of mixed media efforts would mean that the
content first went viral, and then changed consumer sentiment toward a buying decision. Looking
at strategies focusing on the changing consumer rather than the type of media may help us
become better content strategists.
Where do we begin to change and shape the way professionals think about this media
battle? At the core of it, educational systems are changing the curriculum in marketing programs
to focus on social media. To many people, this seems silly. A résumé from a candidate that focuses
only on social media marketing would likely be too siloed.
Four years ago, U.S. News & World Report published a piece on avoiding social media
MBAs. Since as early as 2010, schools have been offering an MBA in social media marketing alone.
Closing the loop means focusing on social media marketing as a subset, but layering in other
expertise, such as big data analytics, storytelling, viral marketing, data visualization and
traditional journalism.
(Adapted from https://apps.prsa.org/)
Question 44: Which is the most suitable title for the passage?
A. Traditional media
B. A mattress company
C. Nielsen's research on media
D. A shift in mentality
Question 45: The word “disruptive” in paragraph 3 is closest in meaning to ______.
A. disturbing
B. charming
C. cheering
D. chilling
Question 46: According to paragraph 3, what makes Casper's advertising campaign successful?
A. They hired many journalists in-house.
B. They focused on scientific information of sleep.
C. They concentrated on word-of-mouth marketing.
D. They used a combination of social and traditional media.
Question 47: According to the passage, what is the skillful way to do the marketing?
A. Making the content go viral to encourage consumers to buy products
B. Trying to be the best content strategists
C. Investing much money to develop social media marketing
D. Using as much of media such as word-of-mouth as possible
Question 48: The word “that” in paragraph 5 refers to ______.
A. marketing program B. candidate
C. résumé
D. social media
Question 49: Which statement is NOT true, according to the passage?
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A. We rely on social media where budgets are tighter.
B. Casper is the company that makes mattress.
C. 92 percent of Nielsen's consumers don't believe in media such as word-of-mouth.
D. Curriculum in marketing programs is being changed.
Question 50: The word “siloed” in paragraph 5 is closest in meaning to ______.
A. chaotic
B. disappointing
C. positive
D. powerful
_____HẾT_____
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