Full name: ………………………………….. HANDOUT UNIT7. THE WORLD OF MASS MEDIA
Class: ………..
Lesson 7. COMMUNICATION & CULTURE
Date: ………………………………………….
I. New words:
1. Situation (n):
2. Advanced (adj.):
3. Billboard (n):
4. Public loudspeaker (n):
5. Be likely (adj.):
6. Emit (v):
7. Alert (v):
8. Natural disaster (n):
9. Announcement (n):
10. Resident (n):
II. READING COMPREHENSION:
1. Which of the following is the closest synonym to "impact" in paragraph 3?
A. Influence
B. Protection
C. Reduction
D. Prevention
2. What does the word "they" in paragraph 2 refer to?
A. Traditional billboards
B. Digital billboards C. Printed images
D. Advertisements
3. According to the text, what is one advantage of digital billboards?
A. They use less electricity than traditional billboards. B. They can be updated in real time.
C. They help birds and insects navigate better.
D. They are quieter than public loudspeakers.
4. What does the passage suggest about public loudspeakers?
A. They are no longer used in modern cities.
B. They are only used in Vietnam.
C. They can be useful but also cause noise problems. D. They are mainly used for entertainment purposes.
5. According to the passage, why are digital billboards more noticeable than traditional ones?
A. They are larger and heavier.
B. They display multiple images and bright lights.
C. They make loud noises.
D. They do not contribute to pollution.
6. What is one negative effect of digital billboards mentioned in the passage?
A. They reduce advertising effectiveness.
B. They contribute to global light pollution.
C. They are more expensive to print than traditional billboards.
D. They cannot be updated easily.
7. In which of the following situations are public loudspeakers commonly used today?
A. Advertising in shopping malls
B. Announcing sales in supermarkets
C. Warning people about natural disasters
D. Playing music in public spaces
8. What does the word "emitted" in paragraph 3 most likely mean?
A. Released
B. Hidden
C. Repaired
D. Collected
9. According to the passage, which of the following locations is famous for digital billboards?
A. Paris, France
B. Beijing, China
C. Sydney, Australia
D. Shibuya, Tokyo
10. What is the main purpose of the passage?
A. To compare different types of traditional advertisements
B. To discuss different types of mass media and their effects
C. To explain how people react to advertisements
D. To promote the use of digital billboards over loudspeakers
III. CLOZE TEXT:
Mass media, (1) ______ plays an important role in communication, exists in different forms. Digital
billboards, commonly found in big cities, can display changing messages (2) ______ be updated instantly.
However, they contribute to (3) ______, which negatively affects both wildlife and human health. Public
loudspeakers were once used in wars and are still useful today for emergency (4) ______ in countries like Japan
and Vietnam. Although they help (5) ______ people quickly, they may also cause noise problems disturbing
urban residents.
1. A. who
B. which
C. whose
D. where
2. A. because
B. although
C. and
D. but

3. A. polluted
B. polluting
C. pollution
D. pollutant
4. A. information
B. announcements
C. advertisements
D. warnings
5. A. inform
B. informing
C. informed
D. information
IV. SENTENCE ARRANGEMENT:
A. That sounds interesting! I know that digital billboards are very common in big cities and can display
multiple messages.
B. That's true! Both types of mass media have their advantages and disadvantages.
C. No problem! Good luck with your project!
D. Hi, Lan! I'm working on my English project about mass media. Can you help me?
E. Exactly! But they also contribute to light pollution, which affects both the environment and human health.
F. Well, I'm researching digital billboards and public loudspeakers. They are both widely used but have
different effects.
G. Yes, but some people find them noisy and disruptive. However, they are useful in emergencies, like warning
people about storms or earthquakes.
H. Sure! What aspect of mass media are you focusing on?
I. Right! Now I just need to organize my findings for the project. Thanks for your help, Lan!
J. I see. And public loudspeakers are still used in some countries, like Vietnam, to make important
announcements.
1
D

2
H

3
F

4
A

5
E

6
J

7
G

8
B

9
I

10
C

V. ADVERTISEMENT/ ANNOUNCEMENT:
Dear residents,
We would like to inform you about the recent updates in (1)________ within our city.
Digital billboards, (2)________ display multiple messages, are now widely used in
urban areas. However, their bright lights contribute to light (3)________, which affects
both wildlife and human health. (4)________, public loudspeakers continue to play a
vital role in emergency communication, such as storms or earthquakes. Although they
help spread important information quickly, some people consider them (5)________ in
daily life. Thank you for your attention!
1. A. communication B. entertainment
C. education
D. advertisement
2. A. when
B. who
C. where
D. which
3. A. pollute
B. pollution
C. pollutant
D. polluted
4. A. Meanwhile
B. While
C. By contrast
D. Similarly
5. A. useful
B. disruptive
C. important
D. expensive
V. GAP-FILL:
Digital billboards are also considered more (1) ______ than traditional ones, and people are more likely to
(2) ______ them. Although digital billboards are growing in popularity, there have been concerns about their
(3) ______ on the surrounding environment. The constant light emitted by digital billboards often (4) ______
birds, harms insects, and causes health problems in humans, too. In Viet Nam, public loudspeakers are used to
(5) ______ important public announcements to residents. However, the noise from a city-wide loudspeaker
system can be a problem to some people.
1.
2.
3.
4.
5.

A. attractive
A. ignore
A. impact
A. encourages
A. inform

B. attraction
B. forget
B. effect
B. prevents
B. spread

C. attractively
C. notice
C. affect
C. controls
C. communicate

D. attractiveness
D. damage
D. change
D. confuses
D. announce